You know the problem. We turn it into a product.

We build custom, AI-powered software for your business.

Software built around how your business actually runs, so more of the routine work gets handled for you.

From customer intake and scheduling to follow-ups and day-to-day operations, we use AI to automate the repeatable work, with people overseeing the decisions that matter.

Start with the problem. We’ll work out what should exist.

Two ways in

Start a Project

You know a business problem that costs you real time or money. Tell us what it is, and we’ll work out what should be built.

Start a Project

Pitch Us

You’ve found a venture worth building, not just a problem to fix, and want a technology partner with a stake in it.

Pitch Us

What we build

A system built around your problem — one that takes on routine work and brings you the decisions that need you.

  1. Receives inputs
  2. Makes decisions
  3. Does the work
  4. Handles exceptions
  5. Watches the outcome
  6. Recovers

A website, a portal, or a dashboard might be part of how you and your team use it day to day. That’s not what you’re buying — the system behind it is.

How it works, in brief

Tell us the problem. We help define the product, you decide whether to go ahead, and it gets built, reviewed, and launched. Then we can keep it running and improving as your business changes.

See how it works

Pricing, in brief

Pricing is worked out directly with you, based on what your product needs.

How pricing works

Trust, before anything else

  • Confidentiality comes before detail.
  • Terms are agreed in writing before anything starts.
  • Talk with us

What Ugly Baby Labs isn’t

  • A website builder
  • A development shop
  • A studio you hire by the project
  • A “build anything” service

What this can look like

Illustrative examples of the kind of software we build. They are not customer work or results.

Quotes and follow-up for a trades business

A request comes in, the system gathers the details, drafts a quote for the owner to approve, and keeps following up until the customer answers. A person steps in only to approve a price or handle something unusual.

Scheduling for a field-service company

Jobs, crews and customer notices are coordinated automatically. The system flags a conflict only when someone has to make a call.

A customer portal for a professional-services firm

Customers send documents, the system sorts and checks them, flags what is missing and asks a person about exceptions.

Bring us the problem

We’ll work out what should exist and build it with you.

Start a Project

Not ready yet? Talk with us